Jon Payne - Partner, Marketing & Web Operations

Jon Payne is one of the founding partners of Lead Storm Media, LLC. Along with Ryan Corey and Tony Scuderi, Jon helps to set the strategy for Lead Storm by determining market needs, defining target markets and tailoring information products (in the form of resource-oriented websites) to offer to the market. He has a hand in everything from strategy to development to content to analytics.

A noted expert in online lead generation, search engine optimization and lead generation via SEM/SEO, Jon also helps ensure that all of the Lead Storm websites are well-constructed and well-positioned so as to ensure appropriate and favorable weighting by the major search engines.

A true "white hat SEO", Jon Payne believes that the key to generating sustainable search engine traffic is understanding what the search engines are seeking and then providing it to them. This means building great websites that are true resources, not simply trying to trick the computer algorithms used by the search engines.

Other Roles

Jon spends about 20% of his time managing Lead Storm's projects and overall company growth, and the rest of his work hours managing a thriving boutique-sized online marketing agency in Baltimore, MD, that he founded in 2003. He also serves as a trainer and consultant to a number of firms in the Baltimore / DC area on various projects related to SEO, PPC and Online Marketing.

Personal

Jon lives just outside of Baltimore, MD with his wife and daughter. He holds a Bachelor's degree in Marketing and E-Business from Towson University, and he is currently two classes shy of finishing an MBA program at Loyola College, which keeps him from playing golf as much as he'd like. Jon is also a die-hard Redskins fan and refuses to use any team but the Skins while playing Madden.

(C) Copyright 2008 by Lead Storm Media, LLC.
Lead Storm Media, LLC is a Web Publishing and Online Lead Generation firm based in the Baltimore, MD / Washington DC metro area.